A Cold Wall
E-commerce, Fashion
a cold wall
ecommerce automation
Content strategy
Design
Motion design
Automation
a cold wall
We developed a bespoke web tool called Motor that makes content creation easy and fast by following the design constraints of a given visual identity. This web-based application allow brands to easily decide which animated systems to use in order to create new assets and promote content on social networks and screens.
e-commerce items transformed into video content.
By maximising the narrative potential of acoldwall.com e-commerce data and our digital video automation technology, we proposed to create a new digital content language for the brand based on a simple motion design idea of inverting and revealing the actual product image, and a typographical minimalistic design system using 3 key messages: brand name, item name and an image. Videos created are then automatically send to a desired number of people in the team.