A Cold Wall

a cold wall

We developed a bespoke web tool called Motor that makes content creation easy and fast by following the design constraints of a given visual identity. This web-based application allow brands to easily decide which animated systems to use in order to create new assets and promote content on social networks and screens.

e-commerce items transformed into video content.

By maximising the narrative potential of acoldwall.com e-commerce data and our digital video automation technology, we proposed to create a new digital content language for the brand based on a simple motion design idea of inverting and revealing the actual product image, and a typographical minimalistic design system using 3 key messages: brand name, item name and an image. Videos created are then automatically send to a desired number of people in the team.