A Cold Wall
E-commerce, Fashion
![A Cold Wall - © Kairos Studio](https://res.cloudinary.com/kairos-studio/image/upload/cs_srgb,f_auto,q_90,w_1000/v1/kairos/pages/projects/digital-technology/a-cold-wall/1950662869-1648452243/acw_kairos_studio.jpg)
a cold wall
ecommerce automation
Content strategy
Design
Motion design
Automation
a cold wall
We developed a bespoke web tool called Motor that makes content creation easy and fast by following the design constraints of a given visual identity. This web-based application allow brands to easily decide which animated systems to use in order to create new assets and promote content on social networks and screens.
![A Cold Wall - © Kairos Studio](https://res.cloudinary.com/kairos-studio/image/upload/cs_srgb,f_auto,q_90,w_1000/v1/kairos/pages/projects/digital-technology/a-cold-wall/4292581723-1648452243/kairos_studio_acoldwall_web_02.jpg)
e-commerce items transformed into video content.
By maximising the narrative potential of acoldwall.com e-commerce data and our digital video automation technology, we proposed to create a new digital content language for the brand based on a simple motion design idea of inverting and revealing the actual product image, and a typographical minimalistic design system using 3 key messages: brand name, item name and an image. Videos created are then automatically send to a desired number of people in the team.
![A Cold Wall - © Kairos Studio](https://res.cloudinary.com/kairos-studio/image/upload/cs_srgb,f_auto,q_90,w_1000/v1/kairos/pages/projects/digital-technology/a-cold-wall/3095126923-1648452243/kairos_studio_acoldwall_web_01.jpg)
![A Cold Wall - © Kairos Studio](https://res.cloudinary.com/kairos-studio/image/upload/cs_srgb,f_auto,q_90,w_1000/v1/kairos/pages/projects/digital-technology/a-cold-wall/129207008-1648452243/screen-shot-2022-01-31-at-19.34.53.png)
![A Cold Wall - © Kairos Studio](https://res.cloudinary.com/kairos-studio/image/upload/cs_srgb,f_auto,q_90,w_1000/v1/kairos/pages/projects/digital-technology/a-cold-wall/4063439904-1648452243/screen-shot-2022-01-31-at-19.34.57.png)
![A Cold Wall - © Kairos Studio](https://res.cloudinary.com/kairos-studio/image/upload/cs_srgb,f_auto,q_90,w_1000/v1/kairos/pages/projects/digital-technology/a-cold-wall/1435983650-1648452243/kairos_studio_acw.jpg)