Fondazione Prada

Culture, Interactive

Description

Cinema programme in motion

Fondazione Prada digital

Fondazione Prada Cinema is a flexible and multifunctional space, active as a real movie theater. The programme offers a wide variety of formats and visual languages in which première, classic movies, experimental and avant-garde works, rare films and restorations coexist. The project, which includes screenings, meetings with the public and special events, consists of three strands: Soggettiva, Indagine and Origine.

Based on their original visual identity, we expanded their digital presence by developing a motion design system and a tool to generate videos. This enables the communication team to create animated videos on demand to promote the cinema programme on social networks.

Fondazione Prada - © Kairos Studio

Motion design system vertical.

Specially for instagram stories, announce daily screenings as a film agenda with a strong typographic focus.

Fondazione Prada - © Kairos Studio

Motion design system square.

Designed for individual posts, announce weekly screenings for each one of the three strands: Soggettiva, Indagine and Origine.

Fondazione Prada - © Kairos Studio
Fondazione Prada - © Kairos Studio

Cinema programme in motion

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