Digital content automation
Fondazione Prada digital
Fondazione Prada Cinema is a flexible and multifunctional space, active as a real movie theater. The programme offers a wide variety of formats and visual languages in which première, classic movies, experimental and avant-garde works, rare films and restorations coexist. The project, which includes screenings, meetings with the public and special events, consists of three strands: Soggettiva, Indagine and Origine.
Based on their original visual identity, we expanded their digital presence by developing a motion design system and a tool to generate videos. This enables the communication team to create animated videos on demand to promote the cinema programme on social networks.
Motion design system vertical.
Specially for instagram stories, daily screenings as a film agenda with a strong typographic focus.
Motion design system square.
Designed for individual posts, weekly screenings for each one of the three strands: Soggettiva, Indagine and Origine.
Art direction: Sebastian Vargas
Graphic design: Nolan Paparelli