Motor is our interactive platform creating videos based on public data. Trough digital design and information technology we create dynamic content to strategically expand presence in digital environments across screens.
Based on the corporate identity by Studio Marcus Kraft, our Zurich tourism proposal is based on the idea of transforming public web data into informative micro articles that can be viewed across digital screens.
We created an algorithm that can interpret cultural information published on zuerich.com and transform it into a series of short animated videos.
This content is then used as cultural promotion media across social networks and e-screens.
When a museum updates their exhibition programme on zuerich.com, our algorithm uses this new data to create a video. The videos created work as moving posters promoting future exhibitions in the city.
Branding a city through cultural data.
Client: Zurich Tourism
Creative director: Sebastian Vargas
Corporate identity: Studio Markus Kraft
Graphic design: Sonja Zagermann
Development: Bastien Girschig