Content strategy and automation
Motor is our bespoke automated production tool to create videos based on visual identities, with the goal of create dynamic content to strategically expand presence in all communication channels using the power of automation.
Based on the corporate identity by Studio Marcus Kraft, our Zurich tourism proposal seeks to add a new layer of communication for the cultural events across the city. This is achieved by editorialising the information published in the website using a special visual identity. The result is a new micro narrative in motion that can be edited directly using out tool Motor and viewed across social media and digital screens.
Client: Zurich Tourism
Creative director: Sebastian Vargas
Corporate identity: Studio Markus Kraft
Graphic design: Sonja Zagermann
Development: Bastien Girschig